Showing posts with label Have you googled yourself lately?. Show all posts
Showing posts with label Have you googled yourself lately?. Show all posts

Wednesday

A Guy Searches Google - 2 result comparisons tell the whole story

Gyi Tsakalakis, is co-founder of AttorneySync Law Firm Internet Marketing, and has a great post on the importance of spreading your info across various sources on the internet in order maximize the points where you can be accessed by a potential client who is looking for a local attorney.

And his two comparisons is not far off the mark either.

There is no question that any attorney who wants to rise above the everyday internet buzz is an attorney who needs to frequently be online with all the sources that are out there for that purpose, and there are lots of them.

If you haven't claimed your Avvo profile, go do it. http://www.avvo.com/

If you haven't set up a Google's Places listing for your firm, go do it. www.google.com/placesforbusiness

If you haven't claimed your your JDSupra profile, go do it. http://www.jdsupra.com/

Those three are a minimum - and you should check out the AttorneySync article for even more tips - click here.

Ron Burdge
Helping Lawyers Helping Clients.
Since 1978.

Thursday

Have You Googled Yourself Lately?

Well, you should. And you should do it regularly. Not only do you want to know what is being said out there on the internet about you, but you want to make sure there are no "fake" web sites set up to steal your info and your clients.

That's what one law firm discovered recently.

Gordon & Doner, a Palm Beach Gardens personal injury law firm, discovered that virtually their entire web site at www.fortheinjured.com had been copied and reposted on GoDaddy.com by an unknown person, choicefully changing certain key contact data but not hardly anything else. If you didn't know better, you'd think it was them.

And that was the problem. If you were an injured client in search of the law firm, which one would you trust to be the right one? Likely, you'd give up and go somewhere else.

The fake site supposedly was for maslinassociates.com, a purported law firm in Manchester, England, and was copied wholesale right down to minor phrasing. But names were changed and dollar signs were changed to pounds and the law firm's home city was changed.

The site was up about a month before GoDaddy removed it after the Gordon law firm sued them and "John Doe", the unknown web site copycat culprit, for copyright infringement and everything else a good lawyer can think of, and for good reason. GoDaddy isn't talking. And who knows who John Doe really was. And who knows how much damage was done before it was discovered.

Don't let this happen to you. So how do you protect yourself?

First, search your name and web site phrases periodically to see if your content or your entire site is being used without permission. It also keeps you aware of what others are saying about you. Actually, you can set up a Google Alert that will email you whenever your requested search terms are used and that makes it even easier. How to use Google Alert is explained here: http://www.google.com/alerts

Next. post a copyright notice on every page of your web site. Let there be no misunderstanding about the matter.

Finally, you should also post a "Terms of Use" page that is linked to every page on your website, like this one here: http://www.ohiolemonlaw.com/terms_of_use.html. This is just one example but there are plenty of samples to work with on the internet.

The point is that you want to say you own the site content and you don't allow anyone else to use it without permission and that using your site is an agreement that the site visitor won't do that. Of course, being lawyers, we'll dress up the language into lots more, but that's the basics.
And while you are at it, why not post a disclaimer too. One that says there is no attorney-client relationship except on the stated terms that you will agree to, such as a retainer, etc. It's just good common sense.

Oh, and those Florida lawyers at Gordon & Doner, can you guess how they found out about the fake website that had copied their own site? One of the partners googled his name.

Protect yourself and your property. It's something we lawyers often tell our clients. Don't forget to say it to yourself once in awhile too.