Monday

Is there marketing help for lawyers?


There's a nice article over on Law.com's Small Firm Business page by Kimberly Rice titled "How Can law Firms Help Their Lawyers with Marketing?" with some great tips.

Kimberly discusses the basics of practical business development and notes that just throwing time at marketing is not a good use of an attorney's time or skillset. She's well qualified to talk about marketing too, judging from her marketing website.

She wisely points out that "One of the most valuable lessons firms can learn from this recession is that their overall health depends upon attorneys who are well educated and disciplined in the nuances of the business development process."

Take a minute to read the article and you'll likely find it worthwhile for your own practice too.

Why LinkedIn Should Matter to You: Using Social Media

For the new generation of lawyers and law firms, using social media will be a key part of their marketing strategy. That is particularly true of LinkedIn since it caters to professionals.

The Legal Intelligencer has posted a short, less than 5 minute, introductory video to the use of social media that marketer Gina Rubel presented at a seminar. Nicely done, it gives you a brief overview of LinkedIn and other social media.

It's well worth the watch. You can view it here: http://www.law.com/jsp/pa/PubArticlePA.jsp?id=1202461733777&src=EMC-Email&et=editorial&bu=The%20Legal%20Intelligencer&pt=TLI%20AM%20Legal%20Alert&cn=TLI_AM_LegalAlert_20100621&kw=Why%20LinkedIn%20Matters%20for%20Law%20Firms

One click back in the url will take you to a list of other informative videos that are worth a look, each on different topics. While the site is heavy on the home town lawyer scene of Pennsylvania, it has lots of articles and posts that apply to the legal industry in general. It's "Today's Headlines" feed is one of my regular subscriptions and the entire site is worth a look-see.

Ms. Rubel is right to tout the advantages of LinkedIn and other social media. Learning to use it well is the one great advantage that young lawyers and upstart law firms have in the ever-competitive legal services industry.

Ron Burdge
Helping lawyers build their success since 1978.

Sunday

11 Ways to Avoid Being a Workaholic

Yesterday we talked about where Father's Day came from, with a big thanks to Ernest Oriente for the feed on that.

Today reminded us that too many long work days prevent too many fathers from appreciating what they are blessed with every day, so we're going to suggest all you fathers out there take a look at these 11 Creative Ways to Avoid Becoming a Workaholic from Tammy Strobel of Rowdy Kittens.

She's got some very good pointers on why you shouldn't work constantly, even when you think you need to. It's very easy to think that the task at hand, any job task, is a crisis that needs all your attention at the moment. The reality is, we suspect, that every crisis is only a crisis because someone else says so.

It's never too late to get ahold of your life and slow down to enjoy the joys that exist around you. Today's a good day for that. Tammy Strobel's article can help you get a grip on every day so we heartily recommend it to all you workaholics out there.

Friday

Where Father's Day Comes From


The post below is with our thanks to Ernest Oriente, a long time friend and mentor and coach, for this reminder on where the day came from, on which we honor our fathers.

The idea for an official Father's Day celebration came to a married daughter, seated in a church in Spokane, Washington, attentive to a Sunday sermon on Mother's Day in 1910-two years after the first Mother's Day observance in West Virginia.

The daughter was Mrs. Sonora Smart Dodd. During the sermon, which extolled maternal sacrifices made for children, Mrs. Dodd realized that in her own family it had been her father, William Jackson Smart, a Civil War veteran, who had sacrificed-raising herself and five sons alone, following the early death of his wife in childbirth. For Mrs. Dodd, the hardships her father had endured on their eastern Washington farm called to mind the unsung feats of fathers everywhere.

Her proposed local Father's Day celebration received strong support from the town's ministers and members of the Spokane YMCA. The date suggested for the festivities, June 5th, Mrs. Dodd's father's birthdays were three weeks away-had to be moved back to the nineteenth when ministers claimed they need extra time to prepare sermons on such a new subject as Father.

Newspapers across the country, already endorsing the need for a national Mother's Day, carried stories about the unique Spokane observance. Interest in Father's Day increased. Among the first notables to support Mrs. Dodd's idea nationally was the orator and political leader William Jennings Bryan, who also backed Mother's Day. Believing that fathers must not be slighted, he wrote to Mrs. Dodd, "too much emphasis cannot be placed upon the relation between parent and child."

Father's Day, however, was not so quickly accepted as Mother's Day.

Members of the all-male Congress felt that a move to proclaim the day official might be interpreted as a self-congratulatory pat on the back.

In 1916, President Woodrow Wilson and his family personally observed the day. And in 1924, President Calvin Coolidge recommended that states, if they wished, should hold their own Father's Day observances. He wrote to the nation's governors that "the widespread observance of this occasion is calculated to establish more intimate relations between fathers and their children, and also to impress upon fathers the full measure of their obligations."

Many people attempted to secure official recognition for Father's Day. One of the most notable efforts was made in 1957, by Senator Margaret Chase Smith, who wrote forcefully to Congress that "Either we honor both our parents, mother and father, or let us desist from honoring either one. But to single out just one of our two parents and omit the other is the most grievous insult imaginable."

Eventually, in 1972-sixty-two years after it was proposed-Father's Day was permanently established by President Richard Nixon.

Historians seeking an ancient precedent for an official Father's Day observance have come up with only one: The Romans, every February, honored fathers-but only those deceased.

In America today, Father's Day is the fifth-largest card-sending occasion, with about 85 million greeting cards exchanged. Don't forget to send a card and make a call. Every day matters, but especially this day.

Thursday

Resources for Lawyer Entrepreneurs

Being your own boss can be tough. But there are resources that can help you run your law practice and here are a few, alphabetically listed.

American Marketing Association, www.marketingpower.com. Marketing seminars, advertising tips, and free online resources.

Attorney Fee Survey Data, www.consumerlaw.org/feesurvey. Find out what attorney fee hourly rates are in your area, along with other data, and you can participate in the current fee survey too.

Benefits Link, www.benefitslink.com. Info and resources about the laws and regulations governing employee benefits. Educational seminars too.

Business Plan Center, www.businessplans.org. Sample business plans for all sorts of businesses, as well as software and guidelines for your business.

Club E, www.clubenetwork.com. Podcasts, interviews, and forums. And it's free. Plus, there's info on live local meetings.

Entrepreneur, www.entrepreneur.com. Guides, tips, articles, columns from experts for every type of business.

Entrepreneur Connect, www.econnect.entrepreneur.com. An online community of business owners who post questions, discuss answers, and share business experiences.

Independent Community Bankers of America, www.icba.org. Sometimes a local community bank is easier for an entrepreneur to work with than those large, multistate banks with Wall Street boards to report to. Here, you can find a smaller, local bank near you.

Score, www.score.org. A non profit organization whose members use their decades of experience to help new entrepreneurs (and any business person) with mentoring and counseling on business issues and problems.

Small Business Administration, www.sba.gov. Yes, it's the government. But they've got tons of info, business tools, plus grants and loans, lots of business tips, and links to Small Business Development Centers nationwide. And, since it's the government, it's free too.

Strategy Stew, www.strategystew.com. Practical marketing strategies for small business. Perhaps technically a blog and not a website, it's still got great ideas and lots of fun to read.

There are other resources that you may be able to dig up, but this list covers the basic resources that any lawyer entrepreneur should check out when you are looking for free help with the business side of your law practice.