What's Your QR Code, and Are You Using It?

We just finished 7 seminars presented over three different states, along with over 70 other presenters. Lots of new and old friends met up with us. Lots of exhibitors too. And 800+ pages of written materials from all the presenters. One thing stood out.

At the exhibition halls, most of the booths had posted on their written materials their QR codes. Out of all the presenters who lectured at the different seminars, only one had their QR code on their seminar material.

QR Code, you say, what's that? More importantly, do you know what your QR code is? And are you using it?

A QR code is a "quick response" code that your smartphone can scan and read. When it reads the two dimensional black and white image with your smartphone's camera and the phone's app, your smartphone automatically uses its browser to open up the website for your code. See that square black and white image in the upper right corner of this web page? That's it. And it's cool.

And that's not all. You can make a QR code, using any of the many online code generators, to create an instant phone number so people can hold up their phone, scan the code, and the phone will dial up the number without having to remember or actually dial the number at all. And there are lots of other possibilities.
Ron Burdge's Online CV
The image is capable of holding all sorts of data that can be easily read and interpreted with any of the several code reader apps for smartphones that are free and readily available. And when your phone scans the image, it doesn't matter if the image is upside down or sideways or what. The app can figure it out.

You can put the code on your seminar materials (so attendees can jump to your web site or blog or a special page of material to supplement the seminar with materials that didn't get published in the seminar book in time. Or maybe your full bio or CV online.

The code can go on your business card, your office brochures, your letterhead, your advertising, tee shirts, and anything and anywhere else. More and more attorney business cards are sporting the image.

And, of course, since the smartphone is the device that scans and reads the image, and can jump direct to a website from the image, then the image can take that prospective client direct to a mobile web page or site for your law firm.

So, what's your QR code? Oh, and that one sole person among all those dozens of speakers at those different seminars in three different states, the one who actually had his QR code on his seminar materials? Well, who do you think it was?
Ron Burdge
Helping lawyers, helping clients, everyday.